Tiago Silva
Copywriter
ABOUT
More than 90 percent of auto-related crashes are due to human error: a distraction, a mistake.
With its new “Active Assist” technology, BMW is trying to do everything it can to take those errors out of the equation.
Using laser sensors, the system effectively keeps a 360-degree vigil and will automatically and gently brake before a vehicle hits any stationary object.
MADEIT CREDITS
-

Paulo AlmeidaClient
-

Hugo SuíssasArt director -

Pedro FerreiraExecutive Creative Director -

Tiago Silvacopywriter
