ABOUT

Thumbstoppers created a completely fake Michelin star restaurant which allowed diners to experience first hand the injustice and frustration of the growing problem of food disparity in a world of abundance. Our client World Vision (a top global NGO) challenged Thumbstoppers to deliver a live experience-to-social campaign that promised to be their most ambitious campaign stunt ever as part of their 'Enough' campaign to end world hunger. Our fake VIP restaurant experience came equipped with real food, fake staff and of course, a fake Michelin star chef. We recruited famous foodie creators such as @FoodReviewclub, celebrities, and press to dine at our 'exclusive' venue and filmed their experience in the style of first dates with the uncomfortable suspense of the movie: The menu.

They entered our tense, strange restaurant with the theatre of exclusive fine dining with one major theme: Inequality. Each of our couples had a frustratingly-luxurious Instagrammable experience and were encouraged to record as they normally would in any food review or VIP experience. One of them was served a full Michelin prepared experience - the other, most definitely wasn't. Food was always so close, but so far away and sharing was NOT allowed.

The experience was captured on 8 hidden cameras and edited into a 2 min hero film while our creators recorded and shared their experience from their perspective entertaining and educating their audience at the same time to break with traditional non-profit communications norms and beat the attention challenge of compassion fatigue.