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Overview
During Summer 2023, Juiceburst tasked us with launching their new ‘Summer Fruits’ flavour, with a clear ambition: to become the drink of the summer.
Focusing on OOH, the challenge was to create standout, flavour-led creative that could cut through busy public spaces while working just as effectively across social. The work needed to be bold, eye-catching, and adaptable across formats.
Execution
We built the creative around a bold, flavour-first approach placing the bottle front and centre, captured in-hand and surrounded by an explosion of summer fruits, rich liquid textures, and saturated reds to signal intensity and refreshment.
The direction leaned into energy and abundance, layering fruit slices and dynamic splashes to create a sense of movement and flavour bursting from the bottle communicating the “all-in” blend at a glance.
The campaign was anchored by the line: “Shake Up Your Summer.”
A confident, action-led tagline positioning the drink as the must-have refreshment of the season.

Outcome
The campaign launched across OOH formats including bus stops and buses in high-footfall locations, delivering strong standout through its vibrant palette and high-energy composition.
Alongside OOH, an animated version was rolled out across social, using motion to capture attention and drive engagement ensuring the campaign worked just as effectively on mobile.
The result was a cohesive, multi-channel launch that successfully introduced the new flavour and positioned Juiceburst as a bold contender for the drink of the summer.