ABOUT

Overview
Building on previous successes with Juice Burst, the brand set out to expand beyond its core school-age audience and connect with trend-savvy Gen Z. The challenge was to stay true to its bold flavours and playful humour while evolving the tone to feel culturally relevant and shareable. The goal: a high-energy campaign that would refresh perceptions and drive engagement with an older audience.

Execution
We created Shake That Tang, a vibrant, flavour-first platform celebrating Orange, Apple, and Strawberry & Apple. Fast-paced video, witty messaging, and punchy visuals brought the brand’s personality to life across Instagram, TikTok, YouTube, and OOH.
To amplify reach, six dance influencers were recruited to create platform-native content, sharing their own “Shake That Tang” moves to the campaign soundtrack. The mix of hero creative and authentic creator-led activation ensured the work felt native, social-first, and genuinely engaging for Gen Z.

Outcome
The campaign repositioned Juice Burst as a fun, flavour-packed choice for a new generation, generating strong buzz and sustained visibility. Both core and influencer content outperformed industry benchmarks, proving the impact of combining bold creative with culturally relevant, creator-led storytelling.