ABOUT

Overview
Following the success of “Shake Up Your Summer,” Juiceburst set out to relaunch Apple as its core flavour for Summer 2024.
Focusing primarily on OOH requiring standout creative that could cut through in busy public spaces while working just as hard across social. The challenge was to create something instantly eye-catching, flavour-led, and adaptable across formats.

Execution
We centred the entire concept around the bottle—heroing the product through high-impact, flavour-driven visuals. A one-day shoot captured dynamic apple elements, liquid splashes, and vibrant colour to dial up intensity and freshness.
In post, we transformed the static creative into a looping animated asset, designed to grab attention in motion-heavy environments like digital OOH and social feeds.
The campaign was anchored by the bold, memorable line:
“Punchy to the Core.”
A simple, ownable idea that captures both the strength of flavour and the apple’s defining feature.

Outcome
The campaign rolled out across multiple OOH formats, including bus stops and buses in key urban areas, delivering strong visual cut-through in high-footfall locations.
The animated creative was also deployed across social, ensuring consistency while increasing engagement through motion.
The result: a sharp, cohesive campaign that re-established Apple as Juiceburst’s hero flavour loud, fresh, and impossible to ignore.