ABOUT

Overview
Juice Burst launched a new Peach Ice Tea flavour and tasked us with creating social-first content that could slot seamlessly into the always-on calendar while appealing to a younger, school-age audience. The objective was to introduce the flavour with energy and relevance, driving awareness and excitement through platform-native creative.

Execution
We produced a one-day shoot built around authentic, everyday school moments from break times to after-school hangouts, capturing the drink in fun, relatable settings. Bright, punchy visuals and playful styling heroed the new bottle while keeping the tone light, social, and youth-focused. The shoot delivered a mix of stills and short-form video optimised for Instagram and TikTok, ensuring flexible assets for sustained rollout.

Outcome
The result was a vibrant suite of always-on content that naturally embedded the new flavour into Gen Z routines. The assets boosted visibility, supported launch momentum, and helped position Peach Ice Tea as a fresh, go-to choice for younger audiences across social feeds.