ABOUT

Overview
Juice Burst tasked Thumbstoppers with re-engaging Gen Z by evolving its No Nonsense platform to reflect their ambitious, hustle ambition mindset. The goal was to position Juice Burst as the drink for go-getters through a culturally relevant, high-energy campaign that felt authentic to young creators and entrepreneurs.

Execution
We launched No Nonsense Hustle, a cinematic 60-second hero film following rapper TJ Saw from London streets into a surreal CGI dreamscape of success. Blending real-world locations with bold visual effects, the “level-up” narrative linked Juice Burst directly with ambition and momentum.

7 TikTok and Instagram creators extended the idea through lo-fi, platform-native stories of their own hustles, bringing credibility and reach across Gen Z communities. Every asset was tailored to platform behaviour to maximise completion, engagement, and efficiency.

Outcome
The campaign delivered standout performance, achieving 2.8M+ views (+33% vs target), a 25% hero-film completion rate, and CPB 40% more efficient than forecast. Influencer content drove strong reach and engagement, cementing Juice Burst as a culturally relevant choice for Gen Z hustlers and proving the power of focused, creator-led storytelling.