ABOUT

VANILLA SKYS TO WORMS EYES WITH JACK BRIDGLAND

OVERVIEW
We were challenged to create a range of assets for key Chivas brands that cut through the noise to win the feed.
Chivas wanted to bring Gen-Z flex culture into the future through the Chivas ‘Elevation’ theme.

EXECUTION
We delivered powerful, creative routes that present the bottle in clever disruptive concepts.
Inspired by worms eye lux-shooting, space tourism and ‘Space-Hype’ we imagined an abstract future-forward world expressing elevation through a Zero-gravity inspired set.
We used a stunt team in a huge green screen hanger to elevate our talent and create the effect of floating in Zero gravity in space.

OUTCOME
We delivered end to end production across three bottles delivering: Stills, Video, VFX intender for socials.
Intensive post-production and CGI delivered a highly impactful social suite adopted by global markets and generating record engagement rates of over 3.5-5% - Well above norms for the drinks industry.