ABOUT

OVERVIEW
360 management of socials and content production for Champion Europe. This includes new Shoot initiatives for seasona drops, managing collab content and re-versioning evergreen stock for maximum engagement.

NOTABLE EXECUTION
THE CHAMPION 100

To celebrate Champions 100th anniversary Thumbstoppers delivered an ambitious concept shoot yielding 100 looks in multiple locations over a 2 day period.

CHAMPION X JOHNNY HOXTON

In a world first for Champion - Thumbstoppers co-designed a sovereign ring with sovereign king: Johnny Hoxton. The ring was circulated to family and friends such as Kurupt FM and Toddla T to build FOMO and we then activated a friend get friend competition hosted on Johhnnys page where fans could have a chance to become one of the F&F limited few to own the ring.

BRAND COLLABS: Stranger Things / Rik Owens / Harley Davidson

Thumbstoppers oversaw the Social formatting and re-versioning of global brand collabs with partners to ensure maximum engagement.

THUMBSTOPPING STOCK SHOOTS

Evergreen e-com shoots were given the Thumbstoppers treatment and generated on averaage 30% the engagement of standard creative.

OUTCOME
Engagement: Always on programmes garnered significant engagement across all platforms, with influencers and super fans generating hype across socials. Fans were impressed by the authenticity and creativity, sparking conversations about what was real world and what was computer generated.
Visibility: The unique concept attracted valuable media attention, leading to features in gaming and lifestyle publications across the US gaming and spirits industries.
Product Fomo: Fans feeling a connection to the collectibility and immersion in the campaign snapped up the limited edition introducing both brands to new markets in a fresh and cohesive way.