ABOUT

About the client:
Kascade is a modern workspace cloud services provider. In a world where people work from pretty much anywhere, they bring tech sense to organisations. Unlike traditional IT consultancy firms, they don’t push off-the-shelf or one-size-fits-all solutions. By taking the time to understand clients’ business strategies, they match work practices and business goals to the right tech to get the very best results.

Situation:
On a mission to enable people through technology, Kascade knew they needed a more modern brand for the modern workspace – one that appeals to more than tech-focused roles. Everyone from technical directors and IT managers to HR and comms uses tech in their day-to-day now. So, a brand that exudes Kascade’s experience, confidence, and charismatic personality was called for… along with an exciting new name.

Outcome:
A strikingly modern and dynamic brand full of colour and movement emerged – a far cry from the often dry and understated IT brands. Adaptable and inviting, it reassures people that they are in approachable and experienced hands as they join Kascade on the modern workspace journey.

Impact:
Since the rebrand, service agreements have surged by a staggering 43.8%, exceeding expectations as the company transitions from a Value-Added Reseller to a Managed Service Provider (MSP). This growth reflects the success of our rebranding efforts, which aimed to deliver messaging that resonates with their target audience and drive sales of service agreements.

Also, social media engagement has grown by an impressive 93%. This surge in engagement indicates that our rebranding strategy is connecting with the broader market and generating significant interest in Kascade's offerings.