ABOUT
When Hunter opened its first global flagship store on London’s Regent Street, it’s no surprise they wanted to celebrate with a splash! Of course, what better way to mark this occasion than with a troop of wellington-wearing dancers in a production inspired by Singin’ in the Rain?
The creative agency behind the event, My Beautiful City, had teamed up with award-winning choreographer Supple Nam to present Hunter’s heritage of protection from the weather into a spectacular store opening. We met with the agency’s creative director, Robin-Scott-Lawson and Supple Nam to grasp their concept and transform their ideas into a series of illustrated frames.
Fashion illustrator, Linda worked with precision and speed to deliver six drawings depicting the dancers performing outside the Hunter store. We were thrilled to see the concept developed into a reality!
Back to Singin' In The Rain With Hunter project
Joe Bracken
Account Manager, Grammatik
United Kingdom
Alexandra Schott
Marketing Director
United Kingdom