ABOUT

A family of bears, stressed out by the daily grind of domestic chores, rediscovers nature on a Centre Parks holiday.

The spot, created by London agency Brothers and Sisters, aims to inspire people to carry out more valuable family time together. The Three Blind Mice studio, led by project manager Jess, began work on visualising the agency's script last summer. New visualising talent James B, illustrated the Bear members in several modern scenes. A soft colour palette and facial expressions were used to illustrate the changes in mood; from pensive and stressed in modern life, to happy and calm with their reconnection with nature.