Tom Hanslien Photographer and Creative Retoucher

ABOUT

Retouching and photography on Nike Airmax 720 "just go bigger" creative - changing model/colourway. The elements of the original creative where textures allowed for just manipulating colour and density were kept and re-coloured. For the majority of the shoe I had to photograph the new model matching the angle and integrate this by compositing this into the existing creative. I also had to recolour and do some changes to the original background to keep it all in line with the new colourway.

Date created: January 2019 2019-01-01T00:00:00+0000
Date published: 17 January 2021 2021-01-17T12:20:18+0000

MADEIT CREDITS

  • Nike EuropeClient
Project featured: on 19th January 2021

Retouching and photography on Nike Air Max 720 "just go bigger" creative - changing model/colour

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