Swire Properties needed images of their new luxury living development in Singapore designed by Heatherwick Studio before the building was finished and did not find the 3D renders sufficient and real enough.
They arranged to get some photography shot of the building as it was at its current stage during construction.
I had previously worked with Swire Properties on their Honk Kong development Opus designed by Frank Ghery (apparently his first residential building in Asia) - where I had to pull the impossible out of the bag - back then through creative agency Winkreative, so it was natural that Jerry Fielder, the then creative director of Winkreative, wanted to use me again for this project, now as founder and Managing Partner of Monday Branding.
With the close collaboration of Jerry Fielder and Monday Branding we achieved a final set of images that had the desired authentic and real look.
The major challenges with this type of architectural retouching are to naturally construct the missing parts at a high resolution and very exactly following the perspective lines and scale. It is very time consuming and highly detailed work, so my patience and perfectionism traits came in very handy. There are also the creations of textures/finishes where there are no references except snippets from low-res 3D renders. One of the main features with this building was the cascading vegetation from all the balconies – there were only one of the balconies that had the vegetation in place, to some extent, and the challenge became to fill the rest of them without it looking obviously repeated.
We received very good feedback from Swire and the images were very quickly implemented onto the EDEN website and put into their prospective brochures.