Callum Duffy Founder & Commercial Photographer

ABOUT

CONCEPT

Afrocenchix commissioned a warm, versatile collection of product photographs aligned with its natural haircare brand. The images needed to present the range clearly while retaining an approachable, lifestyle-led visual identity for general brand use.

EXECUTION

I created and delivered 12 final images, combining clean product line-ups, styled flat lays, tactile product details and lifestyle led arrangements. Warm neutral backgrounds, natural props, accessories and directional light supported the brand palette while ensuring product labels and formats remained clear.

RESULTS

The final collection provided Afrocenchix with an adaptable set of polished assets for online shop listings, website content, social media and wider brand communications.

MADEIT CREDITS

  • AfrocenchixClient

Who liked - Afrocenchix - Branded Haircare Product Photography