ABOUT

POP! WHIZZZ! BANG!


Matt from Indelible Think came to me for a rebrand and we got chatting.

In the first 40 mins of our video call, we shared our love of the Beano and how Matt would love to do more work for them. It was that initial 40 mins that everything clicked…or went BANG!

Matt is a chatty, down-to-earth copywriter and brand voice consultant, helping add personality to his client’s copy.

One of the requirements from Matt’s brief was that the logo should be fun, but not childish. I needed to find a solution that reflected Matt’s notable wit but would help him to be taken seriously by his clients.

The new logo for Indelible Think is the essential union of bold and fun. Using dynamic lettering shows the cheeky-fun side that brings the logo to life. Using eye-grabbing comic-style graphics makes the brand POP while giving a nod to Matt’s love of the Beano.