ABOUT

Brief:
*Collaboration and sponsorship: Partner with Warner Bros. Pictures to sponsor The Ice Rink at Westfield London, transforming it into a Wonka-themed wonderland to coincide with the film release.
*Experiential campaign: Ocean Labs co-produced an experiential and digital out-of-home (DOOH) campaign to promote the Wonka theme.
*Integration with Westfield London: Implement Wonka branding throughout the ice rink and other areas of Westfield London.
Immersive guest experience: Create an immersive Wonka guest experience, including thematic decorations and activities.
*Promotion: Promote collaboration and sponsorship to engage visitors and enhance their skating experience.

Execution:
*Wonka Ice Rink branding: Applied Wonka branding to various elements like the skate exchange, ice rink barriers, kids' skate aids, staff uniforms, and gobo lighting.
*Bespoke Christmas tree decorations: Decorated Europe's tallest Christmas tree on the ice with signature Wonka colors and a custom-made Wonka hat.
*VIP Launch night party & tickets: Organised a VIP launch event and distributed tickets for special access.
*Dedicated experimental area: Utilised a dedicated area for experiential activities, such as hosting a Knoop's hot chocolate van.
*Digital promotion: Utilised our Ocean static banners and digital screens in Westfield, Westfield's static media and large format videowall, landscape atrium screens, vinyl wraps, and car park screens.
*Website and ticket platform branding: Integrated Wonka branding into the event's website and ticketing platform.
*Ocean screens: Leveraged our screens in various locations within Westfield London for additional promotion.

Results:
*Final ticket tales: 59,533 skaters (target was 35,000!)
*Social reach: Single social video, 2.2M views
*Experimental space (Knoop's van): 7k+ transactions in total, 10.7k+ hot chocolates sold
*Media at Westfield: 1.5M+ impressions per week
*Attendees at VIP event: 250+
*Press coverage: 63+ pieces of content
*Media: £2m+ in value