Thomas Mori Creative Director

ABOUT

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven Together Mode, digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA, fans could win Courtside tickets and find themselves ‘sitting’ next to the likes of Lil Wayne, Shaq and even President Obama. With 81.5 million hours of NBA coverage across 124 games, Michelob ULTRA’s sales grew 32%.

MADEIT CREDITS

  • AbinbevClient
  • Adam IsidoreDirector of Integrated Production
  • Adam NelsonSenior Content Producer
  • Alan ChimentiEditor
  • Ashley ReadAccount Director
  • Azania AndrewsVP of Connections
  • Ben GrossmanGroup Strategy Director
  • Ben GrossmanAccount Management
  • Brian WilliamsEditorial Creative Director
  • Chris AfzalSound Design & Mix / Engineer
  • Chris LenzExecutive Integrated Producer
  • Conrad SanguinetiSound Designer & Mixer
  • Dave WhiteHead of CG
  • Ellen KuratnikSenior Business Manager
  • Eric ThompsonSound Designer & Mixer
  • Ethan ChangVFX Artist
  • Ethan ChangVFX Artist
  • Ethan ChangVFX Artist
  • HoneymixMusic Production Company
  • James McCarthyEditorial Art Director
  • James McCarthyEditorial Art Director
  • James TaylorEditorial Executive Producer
  • Jay MarsenCreative Director
  • Jerome KnightVFX Artist
  • Jerome KnightVFX Artist
  • Jerome KnightVFX Artist
  • Jessica ThorpeDirector of Marketing Communications
  • Joe GeogheganBrand Director
  • Joe LabuzAccount Executive
  • Joshua FrankelPre-Vis Animator
  • Kendra PlanttSenior Integrated Producer
  • Kerry ScaloraDirector of Sports Marketing
  • Lauren HornOffline Editor
  • Lex BeltroneCreative Director
  • Marcel MarcondesChief Marketing Officer
  • Marcela GarciaAdvertising Manager
  • Marcela GarciaSenior Marketing Director
  • Marcelo MarcondesAdvertising Manager
  • Mary TomasiewiczPartner Executive Sound Producer
  • Matt DavisHead of U.S. Sports Marketing
  • Matt DavisHead of U.S. Sports Marketing
  • Matt DavisHead of U.S. Sports Marketing
  • Matt EvertsAssociate Creative Director
  • Megan BundyGroup Account Director
  • Michael AimetteCo-Chief Creative Officer
  • Miguel Diaz-RiveraVFX Artist
  • Miguel Diaz-RiveraVFX Artist
  • Miles RitenourDirector of Digital Marketing and E-comm
  • MyTran DangAssociate Creative Director
  • Natalia WrobelEditorial Producer
  • Natalia WrobelEditorial Producer
  • Nathan RobinsonDirector
  • Nathan RobinsonEditorial CCO
  • NTropicEditing House
  • Pim LeeuwenkampIntegrated Producer
  • Ricardo MarquesAdvertising Manager
  • Ricardo MarquesVice President Brand Marketing
  • Sarah BrooksPartner Editorial Executive Producer
  • School EditingEditing House
  • Simon DolstenAssociate Creative Director
  • SixtyFour MusicMusic Production Company
  • Stephanie HornishHead of Production
  • Steve VillesecheEditorial Producer
  • Stu MairCreative Director
  • Sy-Jenq ChengHead of Art
  • Talita AndradeSenior Marketing Director
  • * Gabriel SchmittCo-Chief Creative Officer
  • * FCB GlobalAgency
  • * Wave Studios NYSound Design
  • * Wave Studios NYExecutive Sound Producer
  • * Fred LevronWordwide Creative Partner
  • * Samira AnsariExecutive Creative Director
  • * Cannes Lions Winners 2021
  • * Thomas MoriAssociate Creative Director
  • * Adam IsidoreAccount Management
Project featured: on 21st September 2021

Michelob Ultra Courtside

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