About me

I spent a decade producing award-winning digital work for the world's biggest brands. Nike, Google, Netflix, Apple. Built an 80-person creative production hub in Malaysia serving APAC. Won awards at Cannes, Spikes, the Webbies.

Then I burned out. I was good at what I did. I just couldn't figure out why it mattered.

So I quit. Spent a year travelling to 37 countries. Drove a tuk-tuk across India to spark conversations about mental health. Became a freediving instructor, which teaches you more about surrender than any leadership book. Then spent 43 days crossing the Atlantic on a sailboat, alone with enough silence to finally make sense of it all.

What I landed on: the power of storytelling is entirely meaningless if not applied as a force for good.

That conviction brought me back to Southeast Asia, where Vann and I co-founded ROUGE Collective, an animation studio dedicated to stories that move hearts. Because when people truly feel, they become catalysts for change.

Animation can hit emotional notes other mediums can't. It can make the turmoil inside a depressed mind visible and navigable. It can turn human-wildlife conflict into a story of friendship and coexistence. It can take complex, sensitive, or abstract stories and make them feel urgent and human.

ROUGE is now Asia's first B Corp certified animation studio, and our work is guided by the UN's 17 Sustainable Development Goals. We work with NGOs, museums, social enterprises, and purpose-led brands to turn their most important messages into animation that moves people to act. When the project is right, I write and direct too.

If you've got a message the world needs to feel, let's talk.

Trade Associations

AIPRO, AVESS