ABOUT

Assigned with the mission to increase awareness surrounding relative energy deficiency in sport, we crafted a compelling film together with photographic stills, designed an engaging website and a distinct brand identity. We art directed and produced an awareness film for Project RED-S using red paint as a visual metaphor for the condition. Shooting on a Phantom at 1000fps we captured in camera athletes being hit by the paint. This Is Root handled all creative stages and production including casting, HMU & styling, crew, props, location and editing of the final film with cut downs for all social assets.