ABOUT

We were briefed by Taylor Wimpey Central London to create a name, visual identity and promotional materials for their newly acquired development in the heart of Dalston.

We sought to encapsulate a memorable destination for cosmopolitan living in East London that evokes the spirit of areas like Williamsburg, NYC with a clean, bold brand identity, name and brochure. To convey the desirability of the location whilst demonstrating its proximity to the City, we art directed a shoot with photographer Mark Sanders.

The development was successfully launched in October 2015, with the brochure featuring as one of its core selling tools.