ABOUT

Massive devises and produces extravagant parties, launches and events for private clients and global corporations. Root’s brief was to create a distinctive brand that encompassed the flamboyant personality of the partners and the company.

To differentiate Massive and their service from its competitors, we developed a unique script font identity inspired by formal calligraphic elements. Embellished with extravagant flourishes, the logotype represents the authority, quality and decadence that would be associated with any Massive event.

To build the Massive brand, we conceived and art directed a series of unique eclectic images which were used across the stationery range and website.