ABOUT

Craig Goldblatt, an inspirational speaker, approached Root with a brief to create a brand identity and website that reflected his motivational energy and ability to challenge audiences to be their very best.

We created a multi-platform solution: A website that takes users on an inspiring, interactive journey, mixing film and striking images with thought-provoking copy that conveys all the key brand messages and values. The advanced digital programming entices viewers to explore and holds the “challenge life” theme at its core.