ABOUT

With a product that only has 3 ingredients (milk, rapeseed oil, and a little salt), you can be sure that Lurpak is 100% natural. We were challenged to demonstrate this fact (to a global audience) without resorting to the usual clichés of cows and grass fields. So we took it back to the kitchen, where Lurpak belongs. Shot by the wonderful Scott Grummett.

(It's also nice to see the work live on Tesco's website a decade later!)