ABOUT

This is a design project that aims at providing a new insight into life and living for teenagers/ working class who seldom have breakfast daily.

Design Concept - Branding Building
JoChan is my breakfast brand.
"jo chan" is the pronunciation of breakfast in Cantonese.
This name may resonate with Hong Kong people as the sound is playful with the meaning as breakfast and a common name in Hong Kong.

Design Concept - Package Design
To provide breakfast essentials in one package.
Environmentally-friendly is an essential element to be considered in package design.
Therefore, I wish all materials used in this package possess more than one function.
e.g. The main package itself serves as a morning newspaper with only one page - jo chan DAILY
Everyday, when you buy this breakfast package, there are different daily morning-related topics.