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A city-wide campaign for The Outfield, a new music and arts festival launching across Manchester, Bristol, and Glasgow. The campaign spanned 48-sheet billboards, street posters, digital screens in train stations, and a guerrilla sticker activation that turned city streets into a treasure hunt. The visual language — bold condensed type, neon accents, and deliberately lo-fi textures — captured the raw energy of live music while standing out against the polished advertising that dominates urban spaces.