ABOUT

The Harrington is a 1920s boutique hotel in London's Mayfair that needed a brand identity worthy of its heritage. We crafted a complete rebrand spanning logo, custom monogram, key cards, in-room collateral, restaurant menus, exterior signage, and a comprehensive 40-page brand manual. The identity draws from Art Deco geometry and the building's original architectural details, translated through a contemporary lens. Every touchpoint — from the brass key fobs to the embossed letterhead — tells the same story of quiet luxury and considered craft.