This is Lush
Cheltenham
ABOUT
Acre is a farm-to-table restaurant group with three locations across the Cotswolds. We built their brand identity from the soil up — a logo inspired by ploughed field lines, a bespoke illustration system featuring 40+ hand-drawn seasonal produce icons, menu designs that change with the harvest calendar, staff uniforms, exterior signage, and a comprehensive digital presence. Every element feels rooted in place, celebrating the connection between land, food, and table.

Back to Acre — Farm-to-Table Branding project