Thirty Fathoms Cornwall

ABOUT

Esteemed culinary brand Rick Stein came to me to create some distinctive new patterns to fit into their giftable luxury biscuit range.

I decided to take inspiration from the intricate decorative design of Moroccan floor and wall tiles. Such patterns create a rich and satisfying result, using basic geometry to create mosaics that seamlessly repeat. I visually tailored the patterns to represent the new flavour lines, giving the Cornish Fairings a fiery shape with sharp edges and the Cardamom Shortbread a Persian twist. The blue and white colour palette ensures visual consistency with the existing range and an overall bold, eye-catching look and feel.

MADEIT CREDITS

  • Rick SteinClient
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