ABOUT

Shortlisted at the Irish Design Awards in the "Packaging" category

Irish Whiskey Magazine approached us with a goal of designing beautiful and sustainable packaging for their magazine. The brief called for an experiential and educational element for the whiskey enthusiast.

A timeline of the whiskey journey was etched onto the packaging using a laser cutting process. Each stage from grain to bottle is represented. As the package is opened, the perforation subtly guides the customer through the rich history of Irish Whiskey.