ABOUT

The visuals we did for the DIT Fashion Show 2016 event.

The project included quick-enough design of a Student Design Competition poster (which was used as the main visual to promote the competition) as well as 2 main Fashion Show posters.

The theme this year was "My Metropolis: The Story of a City" and the designs of the main poster reflect the theme by showing different sides to the city and how each person has their own Metrolopis they can relate to.

The general direction for both the theme and poster artwork was created by the very talented Creative Team of the DIT Fashion Show committee and we helped them turn their ideas into reality through a number of creative meetings both for the theme name and the visuals.

The artwork for the 2 main posters was done in a very short time starting on a Monday, when we were presented the final general direction, leading to a full photoshoot the following day with a great photographer Kevin Collins and the final visuals being finalized by that Thursday afternoon.

We always love working with the DIT Fashion Show projects as they allow us to get very creative in a very short space of time, which keeps us on our toes and which is exactly why we do what we do.