For a design institution with a 25-year legacy, the leadership envisioned to set a standard for creative education by repositioning its identity from being perceived as a fashion institute to a pioneering design college. Think Design partnered to create a world-class digital presence of Pearl Academy to enhance the brand perception and give a unique experience for each user in a seamless way.
To align and bring to the fore the brand’s key values into reality, a strong visual creative identity of the academy was worked upon to position the brand as disruptive, creative, intellectual and futuristic.
The direction for the design was taken ahead through a stakeholder workshop to understand the business requirements, perceptual mapping, competition audit followed by gaining user perspectives and understanding persona-based needs. Technology vision(google analytics, important devices) also served as important feeders to directing visual design. These informed the anatomy of the information architecture and in guiding the design strategy and development.
Stakeholder workshop, Competitive research, Product Definition, Design Principles, UI UX Design, Visual System, Front-end Prototyping, Front-end Development.
India's Best Design Project 2019