ABOUT

CEE, British Gas and GGCL came together with a mission to educate the people of Gujarat, India about environment and in the process, make people aware about various concerns and best practices to mitigate them. Think Design + Green Design came together to propose solution to create engaging, impactful and enlightening experience.

Design intervention was in the form of a mobile exhibition installed on the bus, with information and interactive material touring along with it through the entire province of Gujarat.

Key to its success was communication design which was arrived at, considering varied demographic of people and educational backgrounds. A strong identity and mascot was immediately related to, leading to top of the mind recall among the audience. Lion is the pride of Gujarat state and hence, it was chosen as mascot. Best practices were visually represented in the form of activities that the mascot would perform. Information panels with data and charts were made easy to understand with visual and iconographic representation.

The impact was more than expected and the program was run for 2 years instead of envisaged 12 months. The bus, mascot and identity was remembered by the audience for years after the program.