ABOUT

First and foremost we had to replace the exisiting company name and come up with a new one. I proposed Radish for it's simplicity, uniqueness and it's taste (slightly hot)! We wanted to create a bold identity that would instil confidence to any potential new business. We added a strapline to furthermore enforce a positive message. It's all good - on the surface we can relate this to working with Radish and the 'good' food they produce, however it also has deeper meanings and it reflects the values of the business model.