ABOUT

The brief
FILOform are an industry leader of sealing and protection products, ensuring reliable performance in power, telecoms, and energy networks around the world. They came to us at a time when their digital estate had become difficult to manage. They had multiple Magnete websites in place, supporting different languages and markets across Europe. This means content and product changes became hard to control as info became outdated, while the website generated very few online enquiries.

We helped FILOform to bring order to this chaos with a multilingual website transformation on a single WordPress website supported by Weglot. This made it easier for international users, in addition to the enquiry basket, which helps users build and send enquiries.

The new site launched in January 2026, providing a multilingual, enquiry-led experience through regional paths and a natural enquiry basket journey.

The challenge
FILOform knew they needed to move away from this hard-to-maintain setup of the Magneto website.

Each market required care and attention; products weren’t available across every territory, making content management time-consuming for the different marketing teams across Europe. This made things unnecessarily complicated behind the scenes. Updates become harder to roll out, resulting in websites becoming out of date and lowering the perceived quality of the business.

The website estate wasn’t working hard enough as a lead-generation tool, allowing users to browse out-of-date products without providing a clear, effective route to an enquiry.

The approach
We proposed a single WordPress website for FILOform to bring everything into one manageable platform.

The new site would support multiple regions and languages without the trouble of maintaining different websites. We integrated Weglot, providing FILOform with a much more efficient way to manage their multilingual content.

Next came an extensive planning phase.

Their large product range, with fluctuating availability across territories, meant a lot of care was needed to ensure the site structure made sense for users. In addition, it also had to work operationally for internal teams. We worked in depth on product categorisation, territory-specific product logic, and language requirements before moving forward with wireframing.

All wireframes were tested thoroughly before design began, helping to refine potential user journeys early, pressure-test the site structure, and ensure the experience was intuitive before moving on to visual elements.

A key part of our solution was the enquiry basket. We avoided having users go through the traditional e-commerce journey, instead creating a simpler, more appropriate route for the target audience. Users can add relevant products to a basket and then submit a consolidated enquiry. This makes it easier to research solutions and contact the FILOform teams with a clear list of requirements.

The current site reflects that enquiry-first approach.

Built ready for e-commerce.
While the main priority was to simplify the content management process and increase enquiries, we made sure the website was designed with future e-commerce in mind.

The product architecture, user journeys, and taxonomy were structured to support the next phase of digital growth. FILOform now has a platform that currently acts as a multilingual product and enquiry website, but is technically and strategically ready to evolve into a fuller ecommerce experience in the future.

This approach allows FILOform to avoid relying on short-term fixes and instead be scalable, supporting current marketing needs across Europe. It also provides a strong foundation for future sales.

Results
Since the new site was soft-launched, it has received an impressive number of enquiries across multiple languages. This performance highlights how the new page is a much stronger commercial tool for FILOform.

Internally, it’s much easier for them to manage their platform. Marketing teams across Europe can ensure content is relevant and up-to-date, without the complicated process of updating multiple sites. This ensures the brand has a consistent digital presence across its markets.

The new site is easier to manage while also delivering stronger enquiry performance. It has been future-proofed, with a focus on potential e-commerce functionality down the line. This can act as FILOform’s scalable foundation for the next stage of digital growth.

The website also passes WCAG 2 accessibility standards and the robust security requirements of its parent company, CRH Group. This means FILOform has a platform that is not only easier to use but also fit for the future.