ABOUT

Uma marca simpática, instigante e confiante. Desenvolvemos a Estratégia, Identidade Verbal, Naming e Identidade Visual para essa nova marca.

O nome Kurubi é uma pequena homenagem aos povos que construíram os pilares da cultura brasileira e aos mais de 50 anos de tradição de uma família que produz cafés especiais na Fazenda Santo Antônio em Pedregulho/SP.

// Who is Kurubi?

Derived from the Tupi word "ITAKURUBI”, Kurubi means "gravel/grain", which would be the blending of Brazilian people and the land in which our coffe grows. Pedregulho ("gravel") is the name of a city, in the state of São Paulo, where our coffee and our brand's history grow. Kurubi coffee embodies a familiar dream and the desire to present you one of the best coffees in the world, thus revealing a culture other than the one already explored {samba, carnival, and soccer}. KURUBI coffee bears in its name the origin of our coffee plantations, the respect for the peoples that built the country's roots and Fazenda Santo Antônio's 50-year tradition of production of special coffees. The Brazilian flavors exhale the scent from our land and the love in our struggling people, which deserve to be experienced worldwide. The blending of feelings and flavors entails the birth of our brand. Thus, we can say that Kurubi is a fruit of this land, which is absolutely true.


// Brazilian flavors that the whole world will want to taste

We value the Brazilian coffee by depicting the cultural diversity in our country. Our experience is related to blends and coffee derivatives, surpassing the quality that has already been established by the Brazilian government. Brazil is more than soccer and samba: it is the construction of cultural hybridity, the mixture of cultures and religions, the blending of different skin colors.