ABOUT

A unique opportunity to work with a real-life South Pacific warrior and former centre-forward of the Tongan national & London Welsh Rugby teams, Epi Taione. Working with this mountain of a man (6'4" - 120kg) and his creative team to translate the traditional heritage of the South Pacific islands into an iconic fashion & lifestyle brand. The most important aspect for the client was to make sure that everything we worked on linked directly back to his island roots, with a strong emphasis on warrior culture, nautical navigation, storytelling & the spiritually important sea turtle.