About us

We are a world-class innovation and software development company specialising in solutions for the creative sector. Our cloud-based software tools are designed to empower agencies by helping them to make better decisions using the power of big data.

Our star product is Scope - the first project and retainer scoping tool to use live data from hundreds of agencies worldwide to create, track, collaborate and manage agency cost-estimates. Scope goes beyond traditional benchmarking tools and doesn't rely on Excel spreadsheet know-how or seasoned industry expertise. It quickly and easily allows any user to estimate costs and resources in minutes.

This is not our first venture. The founders of The Virtù Group created the market leading agency management system Traffic LIVE. The company was founded on a certain belief that fantastic creative talent needs better tools to help align business goals with creative drive. The Virtù Group continues with this vision and aims to revolutionise the

The Virtu Group's articles

The Virtu Group's articles

How should agencies price their services? With Virtu Group Founder Tracey Shirtcliff

The industry’s mental health is in bad shape, but there's hope

How to solve advertising's pricing issue