The Upright One Ltd Worcestershire

ABOUT

A new look for the entire Sadler's Ales bottle range was commissioned to us. We generated the name and character for Boris Citrov, an old school boxer with oranges as gloves for a marmalade beer.

Since working with Sadler's, the beers have gone from selling within a limited radius from the brewery to a nationwide distribution through major supermarkets, pub chains and off licenses. Return on Investment? For sure.

Who pooled - Sadler's Ales bottle redesign