The Upright One Ltd Worcestershire


Chris and Richard, approached me to visualise their three flagship beers, O.C.T. IPA. Mount Olympus Pale Ale and their handsome Coconut Porter. I was happy to help out an adapt myself to their needs, aspirations and constraints. Burning Soul have become real contenders in the growing craft beer circuit in Birmingham.

There was no concrete pathway, it was more a look and feel, a projection of the flavours and their efforts of their beers as well as invoking some of their inner thoughts and desires. The graphical landscape is dreamy, with central avatars that aim to pull you into the fantastical world of their beers. 

Burning Soul won the Indy Man Beer Con 2017 Thirsty games, 6 moths after we designed the labels for them and 1 year after they were founded. What an achievement. 

Date created: January 2018 2018-01-01T00:00:00+0000
Date published: 13 January 2018 2018-01-13T20:12:56+0000


Who pooled - Burning Soul get a an identity