ABOUT

Your Life, Plus Army Reserve, VMLY&R’s first major Defence Force brand campaign since it regained Defence Force Recruiting turned out to be quite a production for Sweetshop and director, Joel Harmsworth, eighteen months in the making, interrupted several times by both Covid-19 and an extraordinary complex of logistics. Over 50 executions were created across cinema, TV, social and OOH to target different segments of the Australian public at different times.