Sweetshop
London
ABOUT
'The Kids are Alright' is the latest in a series of 'Know the Signs' short film PSA's by Sandy Hook Promise and BBDO New York. In 2019, 'Back-To-School Essentials' went viral. Starting off cheery like a familiar back-to-school ad, the spot slowly unfolds to highlight students using everyday back-to-school items to survive a shooting.