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Sweetshop Director Nick Kelly is behind a new series of films for AAMI that illustrate how it’s an insurance brand that offers certainty. No airy-fairy maybes, just firm support.

The film follows two versions of a man named Keith, as he moves through a life with and without AAMI insurance. In this sliding doors journey, we’re taken on his rollercoaster through a heightened reality.

Nick Kelly, Director at Sweetshop said, “2020 has been such a downer, and for a while most of the scripts out there simply held the mirror up. So, it was a welcome relief to see scripts like these that are simply fun stories, at a time when we all need to laugh. AAMI is a pretty iconic comedy brand too, so I jumped at the chance to get involved with the clever folks at Ogilvy.”