ABOUT

Over the past year many people have spent more time making improvements to their home, something that Woodie’s has put a human lens on across 2020 with its hugely popular ‘Acts of Homemaking’ campaign. But for summer 2021, a new sense of optimism is on the horizon, as spring blooms and helps us look ahead to longer, brighter days.

The lead campaign film tells the story of one little boy, Liam, who is giving his friend a tour of the most fantastical parts of his garden; from the favourite place he has found old coins, to where crocodiles can nip your toes and where you can protect your feet from ‘hot lava’. Making his way through the ‘jungle’ of the washing line he stops at a raised bed and we realise his new best friend and the listening party is a single yellow pansy which he tucks into a place where ‘it can make lots of new friends’.