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Midas’ new ads by AJF Partnership, and directed by Sweetshop's Max Barden, may be the most timely advertising campaign ever – at least in New South Wales. Following the three-week deluge, roads are full of potholes. Those potholes are shredding tyres and smashing suspension. The campaign, Midas. You can rely on us, demonstrates that Midas is always transparent and frank when it comes to servicing your car, unlike perceptions of the category. Midas is introducing Australia to their newest store manager, Frank, to bring this to life. He’s a 2ft tall, blue felt embodiment of the trustworthy frankness you’ll get with every Midas service.