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An arresting PSA created by J. Walter Thomspon Sydney and directed by Sweetshop’s Joel Harmsworth for the New South Wales Rural Fire Service reinforces the point that people in bushfire danger zones must have a plan of escape. In the lead up to peak bushfire season in Australia, the film Prepare. Act. Survive., asks 'How Fireproof is Your Plan?', using powerful human stories that contrast the destructive power of fire with the dangers of insufficient planning and preparation.