ABOUT

World Rugby has launched a new "Women in Rugby" brand identity and landmark global campaign "Try and Stop Us" aimed at driving increased participation and engagement among fans, audiences, players and investors in the women' game. Central to the Campaign is 'Sweta Unstoppable', directed by Sweetshop's David Petch. It was shot in Rugby star Sweta Shai’s home village in Bihar, India and even features some of her family.