ABOUT

Umbro are the new official technical kit partner for England Rugby from the beginning of September 2020, having struck an initial four year deal. It represents a significant moment in the brand’s history, when the iconic double diamond of the brand will be worn by the world class teams of England Men’s, Red Roses, Sevens and all national age grade sides.

A bold promotional campaign has been created by MATTA to launch this exciting partnership, under the banner ‘Tried & Tested. By England, for England.’ There was a strong desire to communicate their pioneering and performance driven approach to the kits design and manufacture, shining a light on the rigorous testing involved to ensure that it’s fit for purpose for the intensified demands of International Rugby. Directed by Sweetshop's David Petch, the launch film showcases the England Rugby Men’s team and Red Roses in a series of shots, putting the kit through its paces in a sports science, training environment.