Sweetshop
London
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New Zealand beer DB Export celebrates Valentine’s Day with an R&B ballad to low carb beer. The irreverant campaign features a full-length song, I’m Drinking It For You, and music video and encourages couples to choose a low carb beer as a romantic gesture for your other half. The ballad was recorded by kiwi singers Keshia and Tom with the two rising stars also performing in the music video. The song is available on a host of streaming platforms including Spotify and Apple music.

Back to Damien Shatford | DB Export 'I'm Drinking It For You | Colenso BBDO project
Kareem Johnson
Music Producer, Firestorm Beats
United States
Jenny
Marketing Executive
United Kingdom