ABOUT

Swedish bank Ikano were launching in the UK. As a challenger entering a crowded market, they wanted to take a differentiated brand position around one of their core principles, simplicity. Partnering with their comms agency Claremont and design agency Arch Creative, we created a ground-breaking piece of thought-leadership.

This content is now the cornerstone of their brand strategy for 2016/17.

- 13.5M impressions of the hashtag #simplerbritain and #simplerchristmas
- Followers across Twitter and Facebook increased by 539%
- 23K engagements on social media